WEBVTT

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It means: okay, I give
you the current website.

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I want you to rebuild it.

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And I did that in a few
hours, three, four hours.

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And I did it in a few hours,

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and this website you built
a few years back in the day.

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One of the problems with
the Google Ads account is

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that we're getting in some campaigns
very low ad quality scores,

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so some of our ads are not showing up,
and for the ads that are showing up,

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we're paying more because
the page is not optimized.

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It can be the site speed optimization,

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because the current website
is sitting on WordPress,

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so you have a lot of
components and plugins.

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But you don't really have a dedicated landing page that you can send the traffic to.

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And if you send the traffic,
everything is loading very slowly,

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and they need to move between pages
and the navigation and all of that.

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We want, as part of using an AI
worker and Outloop infrastructure,

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to do things with the
help of the AI agent.

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I was able to create and duplicate the
whole website, with photos, with images,

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with CRO, conversion rate
optimization, for the website,

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with an implementation
for CRO, like PostHog.

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So it's reading the traffic, and you can
do the optimization in the right place.

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So we have here, on the official
website of Outloop, under Guide:

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AI Managed Landing Page.

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Basically, we're using
GitHub to host all the files,

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with permission to deploy
when you push to main.

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Everything is detailed here.

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And Cloudflare.

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Cloudflare is dealing
with the DNS and with R2.

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You go to Outloop, connect the API
key, as we know, and that's it.

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You have all the capabilities.

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After I gave the agent access
to GitHub and Cloudflare,

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basically I gave him all the
abilities to be our developer,

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to do everything on the page.

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This is the full website.

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The thing is that everything is
extremely optimized for Google Ads.

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And just for comparison, you
will see the existing website.

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This is the existing website.

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WordPress. Very heavy.

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The resolution, you can
see the resolution is bad.

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People cannot read this,
like, very wide resolution.

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Look at the recommendations.

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Look how we're showing the stores.

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We show them with images, all the
locations, Google Maps, SVG animation.

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And the most important:
the Calendly is everywhere.

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Every landing page, the Calendly is there.

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So I started to create a document,
just in natural language.

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And then, because I want the client to
be happy and approve this, move fast.

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So think like a conversion
rate optimization specialist,

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and think about the right
positioning for this section.

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But try not to remove
sections that we've created,

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just reorganize them and
reduce unnecessary content,

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because we believe it's better to
visualize with SVG icons and images.

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We have a lot of images, and if
you don't find the right image,

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you can generate them with OpenAI
Image, or the most recent one,

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and create something authentic.

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If you use people, use identical people.

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If you use the logo,
use the identical logo,

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but you can change the positioning
and create the best image per section.

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Try to keep the content similar
to the official website,

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so the client can approve
the copywriting faster.

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And I asked him: "Okay, are we ready to
support a Google Ads campaign?" Like,

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we have all the tagging, we have CallRail.

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CallRail is like a dynamic phone number.

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Each user from a different traffic
source will see a different number.

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And then we can identify
them by UTM and by source.

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So he tells me: almost, but not yet.

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I can see green on CallRail, phone
number, Tag Manager, remarketing, GA4,

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Meta Pixel, Bing, Pinterest,
Taboola, Outbrain.

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Almost everything, except
the lead conversion. Why?

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Because we're working with Calendly.

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For Calendly you need a thank-you page.

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It has no thank-you page.

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Fix the phone number in the footer
to match the CallRail number,

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and report to me when we are ready
to support traffic from paid ads,

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especially from Google Ads.

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So now Yoni, the AI worker,
just sent me a message,

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after I told him to fix Google Tag Manager
and all the recommendations over here.

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So let's see what he just sent back.

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I like to see everything green.

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So basically, we're
ready for paid traffic.

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He verified.

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Okay, he went to Google Tag Manager.

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I remind you,

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we asked him to create a fresh new thank-you page and add the pixel for all the

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platforms in Google Tag Manager,
and he just did it in 11 minutes.

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This is the thank-you page.

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Nothing fancy.

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We can obviously tell
him to do this and that.

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But everything is ready.

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Wow, Yoni, great work.

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Thank you so much.

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For the thank-you page,

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I think it will be a great
strategy to warm up the leads,

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so they can know more about us, about
our story, about the people behind,

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about our showroom.

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So figure it out.

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I trust you.

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Do the work.

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Send me back the thank-you
page for my review,

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and just report to me again that we
are ready to support paid traffic.

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We pay a lot.

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We need to optimize and improve
the Google Ads strategy.

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What you need to do: you need
to create all of these pages."

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And the client freaked out.

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He didn't know where to start,

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because he's very busy with
a million other things.

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And this is the old way.

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And then we came with this
strategy for the client,

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so the AI worker will have
access to do everything.

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And then I asked him: "Okay, if
we implement all of this strategy,

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give me your thoughts, your
estimation: how much better can we be?

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What is the percentage that we can potentially improve the Google Ads campaigns?"

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So he came to me with a
very interesting statistic.

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Yoni, the AI worker, is very conservative,

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but he gave me some nice statistics here.

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So he's basically saying between 20 and
90% more conversions on the same budget.

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So if we go to the middle,
around 50%, it's crazy.

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So what we want to do here:
we also work on the CRM.

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We connect the CRM deals
from Zoho CRM to Google Ads.

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So now we'll be able to see the
actual sales, and not only the leads,

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which is really great for Google Ads,

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because you can teach the Google Ads
algorithm to track those qualified sales

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and deals.

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The problem is that it's new.

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And now we're going to ask the
AI worker to activate a Routine,

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starting from the beginning of November,

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to track every week when is the right
time to do the shift of the primary

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conversion, to basically train Google
Ads to follow those actual deals

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and value, instead of just leads.

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He will never forget.

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He will remind us, and he will
decide what is the best timing.

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Also, Yoni, we have one of our best,
not one of, our best campaigns:

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the location campaign.

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So go directly into Google Ads,
understand the location campaigns.

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We need to have a dedicated landing
page to send traffic to those location

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campaigns.

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Figure it out, use your design
skills, think like a CRO expert,

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and build a dedicated landing page
per location, or per campaign.

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You will figure out what
the best practice is here.

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What I want you to focus on first:
our active campaigns on Google Ads,

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and make sure we have an absolutely
CRO-optimized landing page for each one of

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our campaigns, and get back
to us with the results.

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And yeah, that's it.

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That's the power of an
integrated AI worker.

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They've been part of our internal team,
and you can communicate with them.

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You can be your developer, your
CRO expert, your content writer,

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your Google Ads and Meta Ads expert,
your design studio expert. Everything,

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in a session of one hour.