Google Ads offline conversions with Outloop — transcript (from the video's burned-in captions)

Google Ads knows who clicked. But the most important signal often happens later: when a lead becomes qualified, books a meeting, or actually buys. If that outcome never gets back to Google Ads, the ad platform is optimizing with an incomplete picture.

With Outloop, the AI worker can take an approved downstream outcome and send the correct offline conversion back to Google Ads.

Inside each client workspace, choose the Google Ads account that owns the conversion, and approve the conversion actions that worker is allowed to use. (Demo workspace, synthetic data; time compressed.)

Outloop supports the normal click ID path, and Enhanced Conversions for Leads when a click ID is not available. Never paste raw customer data into chat.

Once the setup is done, this can become part of the worker's normal workflow: read the approved outcome, use the correct client workspace, upload the conversion, and check Google's result.

Outloop keeps the agency boundary in place. The worker can only use the Google Ads account, manager account and conversion actions approved for that workspace. A request for another client's account is blocked before it reaches Google.

Google now receives the business outcome, not just the initial click. That gives your measurement, and potentially your bidding strategy, a much better downstream signal. Used for bidding when the conversion is a primary goal.

Connect the outcome back to the ad.