Cookie Policy

Last updated: September 18, 2026

This Cookie Policy explains how ARGAMAN X MEDIA LTD, operating the product brand Outloop (“Outloop,” “we,” “us,” or “our”), uses cookies and similar technologies — including browser local storage and session storage — on our website (outloop.co) and on Outloop Cloud (app.outloop.co), and how you can control them.

1. What cookies and browser storage are

Cookies are small text files stored on your device when you visit a website. Local storage and session storage are similar browser features that let a site keep small pieces of information on your device; session storage is cleared when you close the tab. They are widely used to make websites work, remember preferences, and measure how a site is used.

We use Google Consent Mode v2 with region-aware defaults:

European Economic Area, United Kingdom, and Switzerland — and anywhere we cannot determine your location: analytics and marketing cookies are denied by default until you choose. A small banner lets you Accept all, Reject non-essential, or Customize the analytics and marketing categories individually.
United States: analytics and ad-measurement cookies are on by default, and a short notice tells you so. Personalized advertising stays off unless you explicitly turn the marketing category on. You can opt out of everything non-essential at any time via Cookie Settings.

We estimate your region from your browser’s time zone and from Google’s own location signal. Essential cookies always stay on because they are required for the site to function and to remember your choice. Your explicit choice always wins over any regional default, and you can change it at any time using the Cookie Settings link in the footer, or the button below.

The banner controls the analytics and marketing tools listed in section 3 under those categories. The tools listed in section 4 are not currently controlled by the banner.

3. Categories controlled by the banner

Essential (always on)

Required for the website to work and to remember your consent choice. These do not require consent and cannot be switched off here.

outloop_consent_v2 — a first-party cookie, kept for up to 180 days, that stores only whether you allowed the analytics and marketing categories, the region group, the time of your choice, and whether it was an explicit choice. It contains no personal data. An older version, outloop_consent_v1, is read and replaced if present.
Session storage used while you browse: campaign labels from the link you arrived on (utm values and ad click identifiers), and — after you submit one of our forms — the email address you entered, so the confirmation page can use it without asking again. Session storage is cleared when you close the tab.
Core site functionality and security.

Analytics

Helps us understand how the website is used so we can improve it. When allowed, this enables, through Google Tag Manager:

Google Analytics 4, which sets Google Analytics cookies to measure visits and page views.
PostHog (hosted in the United States), which stores an identifier in your browser and records page views, page exits, and automatically captured interactions such as clicks. PostHog also makes session recordings — a replay of how you moved through and interacted with our pages — and keeps the campaign values from the link you arrived on. Never type secrets into our website.

Marketing

Helps us measure advertising campaigns so we reach the right teams. When allowed, this enables:

Google Ads conversion measurement through Google Tag Manager.
outloop_attr_v1 — a first-party cookie, kept for up to 90 days, that remembers which campaign brought you here: ad click identifiers from Google Ads and Microsoft Advertising links (gclid, gbraid, wbraid, msclkid), campaign labels (utm parameters), the first page you landed on, and the referring site’s hostname. It never contains your name, email, full URLs, or anything you type. When you start a trial on app.outloop.co, we pass these campaign values along, with your country, region group, and consent choice, so your trial can be connected to the campaign that led to it. Where marketing cookies are off, ad click identifiers are neither stored beyond your browser session nor passed along.
One additional third-party advertising script loaded through Google Tag Manager.

4. Tools not currently controlled by the banner

Meta Pixel. Loaded on our website pages through Google Tag Manager. It sends Meta information about your visit (such as the page viewed and your browser) and may set Meta cookies, so we can measure our Meta advertising — including when a guide sign-up is completed. It currently loads regardless of your banner choice. It also keeps a small marker in local storage (ol_meta_lead_submitted) so a sign-up is not counted twice. You can limit it with your browser’s tracking protection or cookie settings, and through Meta’s own ad settings.
MailerLite. Loaded on our playbook pages to deliver the guide sign-up form. MailerLite’s script may set its own cookies. If you sign up, MailerLite receives what you submit, as described in our Privacy Policy.

5. Outloop Cloud (`app.outloop.co`)

Outloop Cloud shows its own cookie banner with the same choices. It stores your choice, and the campaign values passed from our website, in your browser’s local storage, and uses essential cookies to keep you signed in and to protect your session. Where Google Tag Manager is enabled on Outloop Cloud, analytics and advertising tags follow your choice there in the same way as on our website. Payment pages are provided by Paddle, which uses its own cookies under its own policy.

6. Managing your choice

You can update your preferences on our website at any time:

You can also block or delete cookies and site data in your browser settings. If you block essential cookies, parts of the site may not work and we will not be able to remember your choice (so you may see the banner again).

7. What measurement tools never receive from us

We never send raw API keys, authorization headers, tokens, local file paths, or secret-bearing content to analytics or advertising services. The Outloop Mac software contains no advertising or analytics trackers.

8. Changes to this policy

We may update this Cookie Policy from time to time, including when we add, remove, or change the tools listed here. The updated version will be posted on this page with a new “Last updated” date.

See our Privacy Policy for how we handle personal data more generally, and our Terms of Service.

10. Contact

For questions about cookies or privacy, contact support@outloop.co.